At Sographic we "Focus the Site"

Sographic makes certain your web site is focused on the goal, selling your product or service. A site offering many unrelated products is not necessarily unfocused, but this is often the case. If your business does offer many products, we try to dedicate a unique page for each instead of trying to sell them all from one page. Selling all products on the same page may annoy your customers and he may never comeback to your site.

In the physical world you can easily sell a product by your interacting behavior and your marketing tactics. But in the e-world where there is no face to face interaction and all marketing is totally a game of your site's interaction with your visitor which may desperate them to turn into your healthy customers. While designing your site you must know who your target people are and what are their needs and will your website turns to be beneficial for them. A website's form and content is what will determine if a visitor will stay just a visitor or turn into your next customer.